CRM Template in Excel for Small Businesses

Need a CRM but not ready for dedicated software? Our Excel CRM template gives you basic customer management without monthly costs.

What is included?

  • ✓ Customer register — contact info, segmentation, customer status
  • ✓ Sales pipeline — leads with status, deal value, probability, next action
  • ✓ Interaction log — calls, meetings, e-mail with automatic timestamp
  • ✓ Sales dashboard — pipeline value, conversion rate, deal size
  • ✓ Reporting features — monthly report, lead source analysis, customer value analysis

For which companies?

  • Small businesses with 10–200 customers
  • B2B companies with 5–30 deals/month
  • Consultancies and service companies
  • Startups without a budget for CRM software

When you grow beyond ~200 customers or 3+ salespeople, we recommend a dedicated CRM (HubSpot, Pipedrive).

Features

Complete customer overview

All information about a customer in one place: contact details, interaction history, deals and notes.

Pipeline visualisation

See all ongoing deals in one flow from first contact to close.

Automatic reports

The dashboard updates automatically when you add data.

Reminders

Conditional formatting highlights follow-ups that are overdue or soon due.

Honest communication — limitations

An Excel CRM cannot do: automatic e-mail integration, multiple simultaneous users, a mobile app, advanced automation. When you reach these limitations — contact us for help migrating to a dedicated CRM.

Download the CRM template for free